Our Team

Innovative Marketing Executive: Dynamic, versatile strategist and brand marketer with an accomplished track record for increasing sales and gross margin. Recognized as an interpreter of Global trends with an analytical creative prophetic vision which is balanced and grounded by business acumen acquired in having been a retailer, business owner, newspaper editor, entrepreneur, marketer, and merchandiser responsible for volume Sales and bottom line Profitability; (often based on predicting and targeting the One Million $$$dollar Item). A qualified professional who can identify, translate, articulate, and apply fashion and lifestyle trends into brand licensing, retail sales promotions, special events and charitable tie-ins, advertising initiatives, press and public relations campaigns: creating vertically integrated impactful multi-million dollar programs. Excellent communication skills are coupled with a clear focus, passion, and tenacity required for achieving a goal. Limitless energy, a proprietary work ethic, plethora of “fresh” ideas, attention to detail, organizational and effective presentation skills “make it happen” in a highly competitive marketplace; while at all times maintaining very high standards of excellence. Possessing executive leadership qualities needed to build, direct, and motivate a successful team (one which becomes inspired to productively execute the tasks at hand), yet flexible and adaptable enough to be part of the team.

Before starting her own entrepreneurial business, Elida Olsen’s retail career started at Federated Department Stores, following positions included Buyer for multiple Sportswear areas, subsequently elevated to Divisional Merchandise Manager of Sportswear, R-T-W, and Accessories at August Max, Bergdorf Goodman, ultimately returned to Federated Department Stores' Abraham & Straus division- initially as Director of Merchandising and Product Development for Menswear, then rapidly promoted to Director of Merchandising & Product Development for the entire organization- all areas of Ladies apparel, Accessories, Footwear, Menswear, Children's, Intimate apparel, Cosmetics, etc., etc.. At all professional stages she has worked extensively on Merchandising, Product Development, Design Direction, on site in myriad factories worldwide or in specific showrooms. As a team leader and team player she has spearheaded, directed, and fostered sales, visual display, production, design, advertising and licensing divisions, etc. With over 20 years of experience Elida Olsen has knowledge, ability, and worldwide contact & relationships required to "make it happen" in a very competitive marketplace.

Industry Contributions:

Accessory display design Judge-Business Journals, Inc. Accent Magazine

Instructor/Mentor of interns from The Fashion Institute of Technology, LIM, Berkeley College, Fordham, and New York University

Member of the Fashion Group Inc.

Guest speaker at The Fashion Weekly Magazine, London Forums

Women's Initiatives and Networking groups

Member of the Mayor of New York’s exclusive Fashion Advisory Council

Community Involvement

Board of Collier County Commissioners' Government Productivity Advisory Committee

Chairman of Sponsorship for American Cancer Society

Artis-Naples International Film Festival Screening Committee Screening Committee 

Volunteer of the Year Award--fundraising for Juvenile Diabetes via The Elegance at Hershey

Florida Gulf Coast University nomination to The National Society of Leadership and Success

Citymeals-on-Wheels 

Union Square Business Improvement District Advisory Committee